Marketing & Essential Math Skills

Chapter 1 – Developing Essential Math Skills

Assignments:

1-1  Adding Correctly and Checking your Answer

1-2  Subtracting Correctly and Checking Your answer

1-3  Multiplying Correctly and Checking Your Answer

1-4  Division and Averages

1-5  Adding, Subtracting, Multiplying, and Dividing Factions and Mixed Numbers

1-6   Using Percentages

1-7   Solving Algebraic Equations

Assessing Your Knowledge

Portfolio Project

Chapter Test

Chapter 2 – Understanding Spreadsheets, Charts, & Tables

Assignments:

2-1 Understanding the Purpose and Parts of Spreadsheets

2-2 Using Formulas in Spreadsheets

2-3 Understanding and Interpreting Different Types of Charts

2-4 Understanding and Interpreting Tables

Assessing Your Knowledge

Chapter Test

Portfolio Project

Chapter 3 – Buying and Receiving Merchandise

Assignments:

3-1 Understanding the Process of Buying and Receiving Merchandise

3-2 Identifying the Purpose and Parts of a Purchase Orders

3-3 Checking the Accuracy of the Extensions and the Total on a Purchase Order

3-4 Explaining the Purpose and Parts of an Invoice

3-5 Understanding the Steps Followed in the Receiving Process

3-6 Calculating Cash Discounts Offered by Manufacturers and Distributors

3-7 Calculating other Discounts Offered by Manufacturers and Distributors

3-8 Understanding How Hipping Charges are Determined

3-9 Calculating Open to Buy

Assessing Your Knowledge

Chapter Test

Portfolio Project

Chapter 4 – Pricing Merchandise

Assignments:

4-1 Understanding Basic Terms and Markup Formulas in Pricing

4-2 Calculating Initial Markup as a Percentage of Retail or Cost

4-3 Calculating the Retail Price of Merchandise Using the Retail Method and the Cost Method.

4-4 Calculating Markdowns on Merchandise

4-5 Calculating the Maintained Markup as a Percentage of Cost

4-6 Calculating Unit Selling Prices and Prices for Fractional Quantities

4-7 Calculating the Break-Even Point in Units and in Dollars

Assessing Your Knowledge

Chapter Test

Portfolio Project

Chapter 4 – Completing Daily Calculations in Marketing

Assignments:

5-1 Understanding Electronic Sales Register (ESR)

5-2 Opening the Electronic Sales Register and Verifying the Opening Change Fund

5-3 Entering a Sale on an Electronic Sales Register and Using a Scanner

5-4 Preparing a Sales Check Manually and Calculating Sales Tax

5-5 Completing Credit Card Sales and Accepting Checks

5-6 Calculating Sales Returns and Exchanges, Cash Refunds, Employee Discounts, and Merchandise Markdowns and Discounts

5-7 Making Change Accurately

5-8 Proving the Electronic Sales Register Cash Drawer

Assessing Your Knowledge

Chapter Test

Portfolio Project

Chapter 6 – Pricing Merchandise

Assignments:

6-1 Understanding Physical Inventory and How it is Taken

6-2 Taking a Physical Inventory and Calculating Inventory Extensions

6-3 Understanding Perpetual Inventory and How it is Calculated

6-4 Comparing Perpetual Physical Inventory to Determine Shortages and Overages

6-5 Converting Retail Value of Ending Inventory to Cost Value

6-6 Calculating Stock Turnover

Assessing Your Knowledge

Chapter Test

Portfolio Project

Chapter 7 – Understanding Promotion and Advertising

Assignments:

7-1 Understanding Promotion and Advertising

7-2 Determining the Advertising Budget

7-3 Calculating Costs for Different Types of Advertising

7-4 Comparing Different Advertising Media

7-5 Understanding the Steps Followed in the Marketing Research Process

7-6 Identifying the Types and Sources of Marketing Information

7-7 Understanding the Methods of Collecting Marketing Information

7-8 Analyzing Internal Marketing Information

7-9 Presenting Marketing Information and Calculating Measures of Central Tendency

Assessing Your Knowledge

Chapter Test

Portfolio Project

FINAL EXAM

Your grade will be based upon the above assignments/activities, as well as a chapter test over each section.